Founded in 1990 by partners Dan Menchions and Keith Rushbrook, II BY IV DESIGN is a multi-faceted creative studio that is fueled by passion and dedicated to constant innovation. For over 29 years, Menchions and Rushbrook have been creating iconic designs which capture the imagination; they have the singular ability to distill the essence of a brand, understanding its unique character and translating it into the physical form.Renowned as industry leaders II BY IV DESIGN celebrates an international portfolio that is distinguished by a balanced approach, capturing the essence of each client’s vision rather than a predictable ‘signature’ look. They are credited with over 400 design awards and the studio has been extensively published; recognized as Designers of the Year five times in addition to being declared one of the World’s Top 50 Retail Designers.
